Emma is a global business leader with expertise in building and scaling businesses, brands, and teams to market leadership. With experience at Nike and Crocs, as well as consulting at Mercer, she has driven strategic vision and impactful execution from start-up to global stages.

Emma’s team-focused leadership has transformed complex organizations, with a knack for achieving growth by connecting insights and fostering innovation. She has led high-performing teams, nurtured organizational culture, and managed P&L responsibilities across the US and Europe. As SVP & GM, Americas, at Crocs, she oversaw a $1.6B business, achieving +86% top-line and +107% gross profit growth, transitioning the brand to sustainable growth.

At Nike, Emma held multiple leadership roles, ultimately leading Nike’s North America Women’s division, repositioning it to #1 in footwear and apparel. Her career began in marketing at Colgate-Palmolive, with later roles in consulting and a start-up. She founded ELM Strategic Advisors and serves on boards for Dress for Success Oregon and The Wing Women. Emma holds degrees from Queen’s University and Harvard Business School.