Key Responsibilities

1. Campus Engagement & Relationship Building

• Develop and execute a multi-channel engagement strategy targeting student organizations, faculty, and campus influencers.

• Build direct relationships with student clubs, faculty members, and campus communications teams.

• Collaborate with The Coop’s Campus Connection Committee and student action groups to expand our presence.

• Immerse yourself in the campus culture—attend events, host coffee chats, and create real-world brand touchpoints.

 

2. Digital & Physical Outreach Execution

Digital Outreach

• Oversee and grow The Coop’s Instagram and email marketing presence, ensuring content resonates with students.

• Develop and manage a newsletter strategy that drives engagement and event participation.

• Track key engagement metrics (open rates, social interactions, conversions) to refine outreach efforts.

Physical Outreach

• Leverage posters, sandwich boards, and on-campus activations to reach students where they are.

• Design guerilla marketing campaigns that create buzz and build brand recognition.

• Partner with student ambassadors to amplify The Coop’s influence through peer-led initiatives.

 

3. Event Marketing & Real-Time Engagement

• Drive high student turnout at key campus events through targeted marketing efforts.

• Execute live event marketing strategies, such as on-site promotions, giveaways, and sign-ups.

• Engage student networks and influencers to extend The Coop’s reach beyond traditional channels.

 

4. Playbook Development & Scalability

• Create a structured "Campus Engagement Playbook" to guide future marketing efforts.

• Document best practices for:

  • Digital vs. physical outreach strategies

  • Key student organization partnerships

  • Tailored messaging for different campus audiences

  • Sustainable event marketing tactics

 

Key Deliverables

✔ Campus Engagement Playbook – A structured guide for future marketing leaders.
✔ Newsletter Strategy – A clear system for content curation, tone, and distribution.
✔ Target Audience Roadmap – A segmentation strategy to optimize outreach.
✔ Marketing Performance Report – A data-driven analysis of engagement effectiveness.
✔ Collaborative Outreach Campaigns – Implemented digital and physical marketing strategies.​

 

Experience:

• 5–10 years in marketing, community engagement, or audience development.

 

Skills & Strengths:

• A natural relationship-builder with student leaders, faculty, and campus organizations.

• Hands-on marketer with a strong understanding of both digital and in-person outreach.

• Social media and email marketing expert with a knack for creating engaging content.

• Experience with campus influencer marketing, brand ambassadorship, or student-driven initiatives.

• Data-driven mindset—able to track, analyze, and optimize outreach efforts.

 

This is more than a marketing role—it’s about building a lasting campus presence. If you’re ready to make an impact and shape the future of The Coop’s engagement strategy, we’d love to hear from you.