The Last First Impression: The Art of Extending an Offer

The Last First Impression: The Art of Extending an Offer

There’s a turning point in the lifecycle of any recruitment process. This step in the process is different for every candidate. For some, the course ends abruptly at the phone screen, but for the best-fitting candidates, that catalyst is the offer letter.

The offer letter, though overlooked, creates an important juncture in the process because it’s often the first time the candidate communicates directly with their new employer. And from a client perspective, it’s the first chance to show the candidate an official product—a representation of the company’s brand and values. An offer letter is a prime opportunity that should be capitalized upon, especially in an industry where first impressions are everything.

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