In today’s talent market, companies are competing for top talent to end up in their organizations. The end of the recruiting process is particularly competitive, with companies packaging more and more benefits and compensation into their job roles to entice their ideal candidates. However, the best way to attract the talent your company needs is at the beginning, not the end of the hiring process. Job listings that are thoughtful, detailed, and eye-catching can guarantee that your organization has a better pool of talent to choose from.
As one of the most popular job boards in the country, Indeed posts thousands of job listings for candidates to comb through. Job boards are crafted around the jobseeker experience, and Indeed works particularly hard to ensure that job posts offer what candidates look for. Whether your organization uses Indeed or not, consider their guidelines when you post your firm’s job openings.
Specifics, not clickbait. Make your job title the name of the particular job as it might appear on a business card, with no extra information or eye-catching gimmicks. Job descriptions should include the particulars as well as other details you think are important.
Offer a real job. Indeed is a search engine for jobs. Non-job content, including spam, scams and other offers, will not be shown to jobseekers.
Tell the truth. Jobseekers deserve to know the true details of your job, including its location, duties and whether the job is being offered by the hiring company or by a recruiter on the company’s behalf.
Don’t discriminate. Jobs on Indeed must be made available to qualified candidates regardless of age, race, gender and sexual orientation. There may be specific exemptions for some kinds of jobs, but you will need to show that yours falls into those exemptions.
Pay reliably and fairly. Jobs that people find on Indeed should have hourly or salaried wages and should not cost the candidate anything to apply, interview and begin work.
Make the application accessible and transparent. Job seekers should not have to navigate through complicated steps to begin the application process.
Treat candidates with respect. Applicants should hear back from companies to which they apply and if they are invited to interview, they should be updated on their status at reasonable intervals. Most importantly, the privacy of the jobseeker is paramount and information you get in the application process should be safeguarded.
Don’t use job content that isn’t yours. Each job that appears on Indeed must be offered by an authorized representative of the company seeking to fill a position.
Don’t try to game the system. Like other search engines, Indeed uses algorithms to provide the freshest, most relevant content in response to searches. Listings that attempt to exploit these principles by reposting roles within a short timeframe or posting roles in more locations than the job is offered for increased visibility will not be accorded the same visibility to our users as jobs which we feel are more relevant.
Use online job posts to fill a job, not a pipeline. Indeed is an invaluable tool for recruiters, but each posting should represent a real and currently available job. Attracting applicants for future opportunities is not an honest use of a posting.
Job seekers appreciate honesty and transparency in job listings because they reflect what to expect from the actual organization. Follow these job post guidelines to put your organization’s best face forward.